Digital marketing course
- Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
- When you get down to it, digital marketing is simply marketing.
- Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
What are the types of digital marketing?
Digital marketing can be broadly broken into 7 main categories including:
- Search Engine Optimization
- Pay-per-Click
- Social Media Marketing
- Content Marketing
- Email Marketing
- Mobile Marketing
- Marketing Analytics
What is SEM in digital marketing?
- Search engine marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
- Search engine marketing is also alternately referred to as paid search or pay per click (PPC).
What is SEO in digital marketing?
- SEO stands for Search Engine Optimization.
- It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines.
- Simply put, it’s the name given to the activity that attempts to improve search engine rankings.
- In many respects, it’s simply quality control for websites.
what is content marketing in digital marketing?
- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
- The content uses blogs, podcasts, videos, and social media sites as a vehicle.
What is meant by social media marketing?
- Social media marketing is the use of social media platforms and websites to promote a product or service.
- The terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
What is email marketing used for?
- Email marketing is the act of sending a commercial message, typically to a group of people, using email.
- In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
- It involves using email to send advertisements, request business, or solicit sales or donations.